Flor de Sal D'Es Trenc: Oliver Brenneisen has been the official photographer of one of Mallorca´s greatest gourmet food product successes from the early days of the brand in 2006 until 2016. The iconic shots of women dressed in white, harvesting salt at sunset at the salt marches near the island´s  pretty Es Trenc beach have been published in dozens of magazine reportages, books. This long-term collaboration between a conceptual photographer and a brand show very nicely how photography is able to propel a brand to great international heights with a marketing budget of zero by just managing incoming media requests. Within few years, a business idea that started with a simple wooden table as market stall turned into a international export business to some 25 countries worldwide. 



With photography by Oliver Brenneisen

Published 2010 by Gusto Mundial Balearides S.L.
Author: Julia Macher
Design: Barbara Tabery, Jalun Design


Chefs in the book:

  • MARIA SOLIVELLAS Restaurante Ca Na Toneta, Caimari www.canatoneta.com
  • SANTI TAURA, Lloseta www.restaurantsantitaura.com
  • MACARENA DE CASTRO - Restaurante Jardín, Alcudia www.restaurantejardin.com
  • BENET VICENS, Restaurante Béns d'Avall, Soller www.benetvicens.com
  • JOAN JOSEP GENESTAR, Genestar Restaurant, Puerto de Alcudia - now www.fusion19.com
  • GUILLERMO MÉNDEZ, Restaurante El Olivo, Hotel Residencia, Deia www.hotel-laresidencia.com
  • MARC FOSH, Simply Fosh, Palma de Mallorca www.simplyfosh.com
  • JOAN MARC GARCÍAS - Restaurante 3/65, Hotel Son Brull, Pollença - now http://www.joanmarcrestaurant.com
  • CATERINA PIERAS, Restaurante Es Ví, Castillo Hotel Son Vida, Palma - now www.daica.es/
  • TOMEU CALDENTENY, Restaurante Es Molí d'En Bou, Sa Coma www.esmolidenbou.es
  • JOSEF SAUERSCHELL Restaurant Es Racó d'Es Teix, Deia www.esracodesteix.es
  • DOROTHEA WAYDSCH, Flavourhouse, Soller www.flavourhouse.com
  • TIM MÄLZER, Special Guest www.tim-maelzer.de


See the book page by page in this video: